Websites for law, accounting and consulting firms
Nobody chooses a firm from a homepage. They shortlist from one, then check you out properly. The site’s job is to survive that scrutiny and make the first contact easy, not to generate volume.
Where professional firms’ websites underperform
The failures here are rarely technical. They are failures of specificity.
It could be any firm
Interchangeable copy about integrity, partnership and tailored solutions. A prospect comparing three firms finds nothing to choose between them and defaults to price or proximity.
Expertise is asserted, never shown
“Decades of experience” persuades nobody. One clearly written article on a problem the reader actually has does more than an entire About page.
Every inquiry lands in the same inbox
A single generic form means a significant commercial matter and a nuisance inquiry arrive looking identical, and both wait the same length of time.
People pages are thin
Clients engage an individual. A headshot and a job title is not enough to justify a call to that particular person.
Advertising rules get overlooked
Bar associations and professional bodies restrict what you may claim. Specialist titles, comparative claims, guarantees. Marketing copy written without that in mind creates real exposure.
Service pages are a list, not an argument
Naming a practice area does not tell a reader whether you handle their situation. The useful page describes the problem, not the category.
What a professional firm’s site actually needs
- Practice pages that describe the problem in the reader’s language, so they recognize their own situation before they see the category name.
- Individual profiles that earn a call. What this person actually handles, who they typically act for, how to reach them directly.
- Routing by matter type, so a serious inquiry reaches the right person the same day instead of queueing behind everything else.
- A structure that supports writing, so publishing something useful does not require a developer each time.
- Copy written within your advertising rules. We flag claims that look like they need review rather than shipping them and hoping.
- Credentials stated plainly. Admissions, registrations, professional memberships, in a form someone can verify.
- A confidential-by-default inquiry path, with an explicit note about what not to send before an engagement exists.
- A restrained, credible design. In this sector, looking careful is part of looking competent.
The services involved
Website Redesign
Most firms here have a site already. The work is usually a rebuild that keeps what ranks.
View serviceSEO & Performance
Being found for the specific problems you solve, not the generic category term.
View serviceIT Consulting
For firms where the website is the smaller part of a wider systems question.
View serviceHow we handle your access and data
Practical habits we actually follow on every project, not certifications we do not hold.
- Your accounts, our own loginsYou create a user for us on your hosting, CMS and tools. We never ask for your personal password.
- Two-factor authentication everywhere2FA on every account we use, with credentials kept in an encrypted password manager, never in email or chat.
- Staging before liveChanges are tested on a staging copy first, and a fresh backup is taken before anything goes live.
- Access removed at the endWhen a project ends we hand back every login, and remove our access or leave it to you, whichever you prefer.
- NDA on requestHappy to sign a mutual NDA before you share anything confidential.
- No sensitive data on our sideWe do not store patient records or payment card data. We make no HIPAA or SOC 2 certification claims; we build so the website is not your weak point.
Common questions from firms
A referral is a recommendation, not a decision. The person still looks you up before they call, and often compares you against one or two others at the same moment. The site is not replacing the referral. It is deciding how many of them convert.
Only if someone in the firm will actually write them. Four genuinely useful pieces a year from a partner will outperform monthly outsourced filler, and a visibly abandoned insights section is worse than not having one. We build so it is easy if you commit and harmless if you do not.
We write conservatively and flag anything that looks like it needs your compliance review. Specialist claims, comparisons, anything resembling a guarantee. We are not qualified to advise on your obligations, so the final call stays with you, but you will not be handed copy that ignores them.
Possibly fewer, and better. Vague sites attract inquiries you have to decline. Being specific about what you do and who you act for filters people out earlier, which is usually what a firm at capacity actually wants. If raw volume is the goal, say so and we will build differently.
Let’s talk about how your firm is found
A free consultation, and an honest read on whether the site is your constraint or something else is.