Phase 01 of 05
Audit
Traffic, rankings, top pages, and technical health. Evidence, not taste.
a written audit
Website Redesign
Modernize your site without starting over
A redesign should keep what's working: your rankings, your content, your brand, and fix what isn't. We're careful about the difference.
From $2,000See pricing
What's included
A rebuild that protects what you've already earned
The riskiest thing about a redesign is throwing away things that were quietly working. Search rankings built over years. URLs other sites link to. Copy that converts better than anyone realized.
We start by working out what's actually performing, keep it deliberately, and rebuild everything around it.
Audit before design
What performs, what doesn't, and what's quietly load-bearing.
Content migration
Reviewed and improved, not bulk-copied across.
URL mapping & redirects
So existing links and rankings survive the move.
Modern responsive rebuild
Properly designed for phones, not squeezed onto them.
Performance & accessibility
Often the biggest measurable gain in a redesign.
Staged launch
With a rollback plan, because go-live day should be boring.
Our approach
Keep, or replace?
Every redesign is a series of these decisions. Getting them right is most of the job.
What we work hard to keep
- URLs that already rank, or redirects that preserve them.
- Page copy that's demonstrably converting.
- Brand assets your customers already recognize.
- Integrations your team depends on day to day.
- Anything analytics show is doing real work.
What usually gets replaced
- Layouts that were never designed for mobile.
- Plugin stacks nobody can account for any more.
- Navigation that grew by accretion rather than design.
- Oversized images and render-blocking scripts.
- Pages that exist only because nobody deleted them.
Process
How a redesign runs
The audit comes first — designing before you know what's working is how rankings get lost.
Phase 02 of 05
Decide
We agree explicitly what carries over and what gets rebuilt, before any design work starts.
a keep/replace list
Phase 03 of 05
Design
New structure and visual design, shaped around the pages that bring you business.
wireframes & design
Phase 04 of 05
Build & map
The rebuild, plus a complete old-URL to new-URL redirect map checked line by line.
staging site & redirects
Phase 05 of 05
Launch & watch
A staged go-live, then we monitor rankings and errors through the weeks that follow.
post-launch monitoring
Who it's for
Signs a redesign is worth it
If two or more of these are true, it is cheaper to rebuild than to keep patching.
It looks dated next to competitors
First impressions decide whether people read on. We modernize without discarding your brand.
It's slow, especially on phones
The single biggest measurable win available — for both visitors and search.
Every change needs a developer
We restructure content so your team can handle routine edits themselves.
Traffic arrives but doesn't convert
Often a structure and clarity problem rather than a traffic problem.
FAQ
Redesign questions
It can, when URLs change without redirects or content is dropped carelessly — that's the most common way redesigns go wrong. We map every existing URL to its replacement and keep the pages that are earning traffic. Some short-term fluctuation while search engines re-crawl is normal; a sustained drop is not, which is why we monitor after launch.
No. We review what's there, keep what works, tighten what nearly works, and rewrite only what needs it. Wholesale rewrites are rarely necessary and occasionally harmful.
Often, yes, and if the platform isn't the problem, changing it just adds risk and cost. We'll only recommend moving when the current setup is genuinely holding you back.
It shouldn't be. We build on staging, rehearse the cutover, and keep a rollback path. Go-live is scheduled for a quiet period for your business.
Mainly the starting point. A redesign begins with an audit of an existing site and a duty to preserve what's working. A new build starts from goals alone. If your current site has little traffic or content worth keeping, a new build is often simpler.
Looking for something else?
Redesign is one part of what we do
We also build custom sites, WordPress platforms, and WooCommerce stores, plus SEO, UI/UX, AI automation, and IT consulting.
See all servicesStart with a free audit
We'll tell you what's worth keeping and what isn't, including if the honest answer is that you don't need a redesign yet.